ABOUT US

When you think of San Diego, your mind might drift to images of the sun-soaked coastline, surfers trying to catch that perfect wave, a couple of crispy tacos and a local craft beer.

But did you know this laid-back beach city is also home to a rich marine industry?

HISTORY OF KELP

Industrious locals recognized the potential of kelp, with its uses ranging from food stabilizers (algins, carrageenan, and agars) to fertilizers, glass, soaps and even to make explosives with kelp-derived potash during WWI.

Sustainability

MARINE BIODIVERSITY

Our main hero ingredient, along with our other powerful macroalgae extracts, is as efficient in its skin benefits—hydration, anti-aging, anti-oxidant, soothing—as it is sustainable. Thriving without freshwater or fertilizer, kelp absorbs carbon dioxide, supports marine biodiversity, and regenerates at an incredible rate. From the earliest days of San Diego's kelp industry to today's skincare renaissance, our brand reflects the region's rich coastal heritage, commitment to sustainability, and enduring innovation.

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