Viori is worth considering if you want a solid shampoo and conditioner system with a strong emphasis on rice-water formulas, plastic-free packaging, hair-specific formulations, and a large selection of bars.
The brand's standard shampoo and conditioner bars currently include products around $11.75, while specialized formulas such as Rosemary Biotin, Coconut Oil Repair, Tea Tree, and Fine & Flat Hair are generally around $13.99. Some limited or specialty products are priced around $15.99.
That puts Viori above some conventional drugstore shampoos on a per-item basis.
But the relevant comparison is how long the bar lasts.
Viori currently states that a 3-ounce bar can provide approximately 60–100 washes, depending on the product, and describes that as roughly equivalent to two to three bottles of liquid shampoo.
The brand also offers a 20% subscription discount on eligible subscriptions, according to its current site.
Where I would be more cautious is with hair-growth claims.
Viori markets several products toward thinning and shedding hair, including its Rosemary Biotin Shampoo Bar. But independent literature does not establish that rice water shampoo bars can reliably treat hair loss or cause new hair growth. A systematic review found promising laboratory and early evidence around rice-derived products but also identified a need for stronger clinical evidence.
So:
For cleansing, conditioning, solid-bar convenience, and reducing packaging: Viori is an interesting option.
As a proven treatment for hair loss: the evidence is not strong enough to make that claim.
[Explore Viori Shampoo & Conditioner Bars →]
Viori is a hair and body-care brand best known for its Longsheng rice water shampoo and conditioner bars.
The company's product catalog now includes:
Its core hair-care proposition is built around fermented Longsheng rice water. Viori says this ingredient is sourced from the Longsheng region of China and connects the products to traditional Red Yao hair-care practices.
The brand also emphasizes:
Viori currently sells online and says its products are also available through more than 1,200 stores and 270+ salons across all 50 US states. The brand specifically identifies retailers such as Sephora and Sprouts on its store information page.
Viori's biggest differentiator is Longsheng rice water.
The company says its products use fermented Longsheng rice water inspired by the Red Yao hair-care tradition.
Rice-derived ingredients are not simply a marketing invention.
Rice products have a long history in Asian beauty traditions, and scientific research has investigated potential effects on hair health. A 2022 systematic review found that rice-derived products have promising biological mechanisms related to hair growth, but the evidence base was still limited and more research was needed.
That distinction matters.
There is evidence that rice-derived ingredients are scientifically interesting.
There is not enough evidence to tell consumers that a Viori shampoo bar will definitely regrow hair.
The second major difference is obvious once you hold the product:
It's shampoo in bar form rather than a liquid inside a plastic bottle.
Viori says one bar can provide approximately 60–100 washes, depending on the product.
The environmental argument is straightforward.
A solid bar removes the need for the conventional plastic shampoo bottle.
For frequent shampoo users, this can also make the product convenient for travel because it isn't a liquid.
The trade-off is that solid shampoo takes a little more adjustment.
You have to:
Viori itself acknowledges that some people experience a transition period when moving from liquid shampoo to a bar formula. Its current product information suggests that two to three washes may be needed for some users, although the brand also says experiences vary.
This is probably one of Viori's strongest commercial advantages.
Instead of selling one shampoo for everyone, Viori has developed formulas around specific concerns.
Examples include:
The brand's current catalog allows shoppers to filter products by hair concern, hair type, and desired benefit.
This is useful because “best Viori shampoo” isn't necessarily the right question.
The better question is:
Which Viori shampoo matches my hair problem?
Viori is particularly relevant if you:
Viori may be less appealing if you:
That last point is important.
“Natural” does not automatically mean suitable for every scalp.
Viori itself notes that its facility processes ingredients and fragrances including oils from various plants and nuts, which is relevant for shoppers with allergies or sensitivities.
Viori has a large catalog, so the best product depends heavily on the problem you're trying to solve.
Current price: $11.75
This is Viori's flagship all-hair-types shampoo bar and currently displays more than 18,000 reviews on the official site. The listed rating is 4.7/5.
The formula is built around Longsheng rice water and rice-derived ingredients.
It's the most logical starting point if you don't have a particularly strong scalp or hair concern.
It's a general-purpose product.
If your main concern is severe dryness, oily roots, thinning, or brassiness, another Viori formula may be more targeted.
[Check the Viori Rice Water Shampoo Bar →]
Current price: $11.75
Viori positions this formula toward dry scalp and moisture.
The current product page lists ingredients including cocoa butter, jojoba oil, shea butter, rice water, hydrolyzed rice protein, aloe vera, and other ingredients.
The product currently displays more than 9,600 reviews on Viori's site.
This is the more logical choice for someone whose main problem is dryness rather than oil buildup.
Your hair becomes greasy quickly.
A richer formula may not be the best fit for a very oily scalp.
Current price: $11.75
Viori positions this formula toward oily scalps and buildup-prone hair.
Its product page says the formula is intended to cleanse oil and buildup while avoiding the stripped feeling associated with harsher cleansing.
It currently has more than 12,000 reviews on Viori's site.
This is one of the products I would consider first if your main issue is oily roots rather than dry lengths.
The important distinction is that scalp type matters more than the generic label “healthy hair.”
Current price: $11.75
This is one of Viori's most interesting products because it removes fragrance and essential oils from the formula.
Viori specifically markets it toward sensitive, flaky, dandruff-prone, and reactive scalps.
The product currently has more than 3,000 reviews on the official site.
However, shoppers with diagnosed scalp conditions should not assume that a cosmetic shampoo is a substitute for medical treatment.
If you are dealing with persistent itching, significant flaking, inflammation, or hair loss, medical advice may be more appropriate.
Current price: $13.99
This is one of Viori's highest-intent products because the buyer is not simply searching for shampoo.
They're searching for a solution to thinning or shedding.
The formula combines the brand's rice-water base with rosemary and biotin positioning, and Viori currently lists it at $13.99.
This is also where an honest review needs to be particularly careful.
Viori markets the product around thinning hair and reduced shedding.
But a shampoo should not be treated as a proven treatment for medical hair loss.
Independent reviews of rice-derived hair products have found promising mechanisms but limited clinical evidence, while dermatology literature has noted that evidence for popular natural hair-growth remedies remains limited.
If you're experiencing significant or persistent hair loss, it's better to identify the cause rather than relying on a cosmetic product alone. The FDA also advises consumers experiencing hair loss to contact a healthcare provider.
[Explore Viori Rosemary Biotin →]
Current price: $13.99
Viori positions this formula for damaged hair.
The matching conditioner is also $13.99 and currently displays more than 3,300 reviews on the brand's website.
This is a sensible category for shoppers with:
The key consideration is that highly damaged hair often benefits from conditioning and reduced mechanical stress, not just switching shampoo brands.
So the matching conditioner may be more relevant than buying the shampoo alone.
Current price: $13.99
This is one of Viori's more specialized products.
The Purple Shampoo Bar is designed to help neutralize unwanted yellow/orange tones in blonde and gray hair. Viori currently lists more than 4,000 reviews and a 4.6/5 rating on its product page.
For someone who already uses purple shampoo, this is probably a more relevant comparison than comparing Viori with a generic shampoo.
The buyer is essentially choosing between:
traditional liquid purple shampoo
and
a solid purple shampoo bar.
That's a much more useful commercial comparison.
Current price: $13.99
The Tea Tree Shampoo Bar combines tea tree and peppermint positioning with Viori's solid-bar format.
The product currently shows a 4.8/5 rating from 724 reviews on the official site.
However, this is another product where medical claims should be avoided.
Viori positions it for oily, itchy, and flaky scalps.
That doesn't mean it should replace a medicated shampoo prescribed for a scalp condition.
The brand itself says that customers using medicated shampoo should consult their doctor before changing the routine.
One advantage of Viori's product line is that most of its major shampoo categories have matching conditioner bars.
Examples include:
Many current conditioner bars are priced around $11.75–$13.99.
If you're new to shampoo bars, buying the matching conditioner isn't necessarily mandatory.
But if your primary concern is dryness, breakage, or damaged ends, the conditioner may be an important part of the routine.
Viori's current pricing generally falls into these ranges:
| Product | Current Example Price |
|---|---|
| Standard Rice Water Shampoo Bar | $11.75 |
| Standard Rice Water Conditioner Bar | $11.75 |
| Specialty Shampoo Bars | $13.99 |
| Specialty Conditioner Bars | $13.99 |
| Limited / premium bars | Around $15.99 |
| Bamboo Bar Holder | $9.99 |
| Hair Growth Supplement | $29.99 |
| Hair Beauty Vitamin | $24.99 |
Prices and promotions can change, so shoppers should verify the current product page before ordering.
Viori also sells bundles.
For example, its standard shampoo-and-conditioner bundle can be cheaper than purchasing the two products separately, and the site currently offers larger systems that include a bamboo holder.
Compared with a basic drugstore shampoo, yes.
But the per-bottle comparison isn't particularly useful.
Viori says one bar can provide approximately 60–100 washes depending on the product, although individual product pages can give different wash estimates.
The company therefore positions the bar as a concentrated alternative to conventional liquid shampoo.
The actual value depends on how long the bar lasts for your washing routine.
If you wash daily and the bar lasts substantially less than expected, your cost per wash will differ from someone washing twice per week.
Storage also matters.
Viori recommends keeping bars dry between uses, and sells bamboo holders designed to allow drainage.
This is probably the most important question to answer honestly.
Viori markets several products around stronger, thicker-looking hair and hair growth, particularly its Rosemary Biotin line and broader hair-growth collection.
Rice-derived hair products have attracted scientific interest.
A systematic review published in the Journal of Drugs in Dermatology identified promising biological mechanisms associated with rice-derived products, but the authors also highlighted the limited evidence base.
Other dermatology literature is more cautious, noting that there is not sufficient scientific evidence to establish rice water as a hair-growth treatment.
That means the responsible conclusion is:
Viori may be a useful cosmetic hair-care product, but it should not be presented as a clinically proven hair-loss treatment.
If your main goal is treating significant hair loss, the cause matters.
Hair loss can have many potential causes, and the FDA advises people experiencing hair loss to speak with a healthcare provider.
It depends on what you mean by “good.”
If you're looking for a shampoo designed specifically for hair that feels thin or fragile, Viori has a dedicated Rosemary Biotin range.
If you're looking for a scientifically established treatment for androgenetic alopecia or another medical cause of hair loss, a shampoo bar is not an equivalent substitute for evidence-based medical treatment.
This distinction is important for an affiliate review because “hair growth” is a very high-conversion keyword — but also one where exaggerated claims can quickly destroy credibility.
The answer depends on your hair type.
The Volumizing Rice Water Shampoo is the more logical starting point.
The Moisturizing Rice Water formula is more targeted.
Coconut Oil Repair is the more obvious option.
The Volumizing Shampoo and Conditioner system is specifically designed for fine and flat hair.
The Purple Shampoo Bar is the targeted option.
The Fragrance-Free Rice Water Shampoo is worth investigating.
That's one of Viori's strongest selling points:
You don't necessarily need to choose the same bar as everyone else.
There are multiple indicators that Viori is an established operating brand rather than a temporary ecommerce storefront.
The company:
Viori's current ambassador page advertises 15% recurring commission, an exclusive link and discount code, plus other ambassador benefits.
That makes Viori particularly interesting from an affiliate-marketing perspective.
Viori's own website currently displays a large volume of customer feedback.
Examples include:
The displayed ratings are generally in the 4.6–4.8 range on the cited product pages.
These are useful signals of customer sentiment.
But they are first-party reviews hosted by the brand, so they should not be treated as independent testing.
That's why a trustworthy review should use them as one evidence source rather than the entire basis for a recommendation.
Viori currently advertises free standard shipping for qualifying US/Canada orders over $40 USD.
Its shipping policy states that US orders generally arrive within 3–5 business days after shipment, while international orders typically arrive within 8–14 business days after shipment, with possible delays.
For international shoppers, duties depend on destination.
Viori states that Canada, the UK, Europe, Australia, and Japan are delivered duty paid, while other international destinations are delivered duty unpaid.
For buyers outside the US, that's worth checking before checkout.
Viori currently allows customers to return products within 30 days, provided the bar is at least 75% intact and accessories are undamaged. Customers are responsible for return shipping.
Viori says customers should contact support and obtain a return authorization before sending the product back.
The company states that refunds are processed within 1–2 business days after returned products are received.
There is an important exception:
Red Yao embroidered products are listed as non-returnable.
Viori currently offers a subscription program with 20% off subscribed products, according to the brand's website. The program also allows subscribers to ship, swap, skip, pause, or cancel.
However, recurring subscriptions require attention.
Viori's subscription policy says cancellation requests should be made at least 48 hours before payment processing. Once an order has shipped, it cannot be stopped or edited, although the customer can request a return.
For someone who knows they like Viori and uses the same bar regularly, subscription pricing could improve the economics.
For a first-time buyer, I'd recommend trying one bar before committing to recurring delivery.